Blog
Notes on customer storytelling.
Practical thinking on interviewing customers, structuring proof, and building case study programmes that convert.
27 July 2026
Why clients say no to case studies, and what to do about it
Learn why clients say no to case studies, how to handle objections and what to offer when a named story isn’t possible.
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21 July 2026
How to turn testimonials into case studies
A practical guide to turning testimonials into case studies, from choosing the right quote to interviewing the customer and structuring the story.
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20 July 2026
Case studies vs testimonials: which does your B2B company need?
Compare testimonials, reviews, customer stories and case studies with practical guidance for B2B teams.
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19 July 2026
What to expect from a B2B case study agency
A practical guide to choosing a B2B case study agency that can turn customer success into credible sales proof.
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18 July 2026
How to write a logistics software case study that proves real value
Learn what a logistics software case study should prove, from operational problems and implementation risk to measurable business outcomes.
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17 July 2026
Are AI-generated case studies credible? What B2B buyers really think
AI-generated case studies can speed up content creation, but credibility comes from real interviews and verified results.
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16 July 2026
What makes good customer proof?
Good customer proof helps buyers trust your claims. See what strong testimonials, stories and case studies should include.
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15 July 2026
Customer proof examples: 12 ways to build trust with B2B buyers
Use these customer proof examples to strengthen your website, support sales conversations and give buyers clearer evidence.
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13 July 2026
Why B2B buyers trust customer stories more than sales copy
B2B buyers need proof, not just promises. See how customer stories build trust and support stronger sales conversations.
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11 July 2026
What is customer proof in B2B marketing?
A practical guide to B2B customer proof, with examples, common mistakes and tips for collecting customer stories.
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11 July 2026
How to ask clients for a case study (without making it awkward)
Learn how to ask clients for a case study, with practical tips, a ready-to-use email template and advice to increase approvals.
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7 July 2026
How to use B2B case studies in your marketing funnel
Learn how to use B2B case studies across your content funnel, from awareness posts to sales follow-up, proposals and decision-stage proof.
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